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In the digital advertising world, businesses are constantly searching for new ways to capture the interest of users. Popunder ads emerged as a popular format, offering a subtle yet effective way of drive traffic, generate conversions, and increase brand awareness. While they are often wrongly identified as popup ads, popunder ads operate differently and therefore are often less intrusive. In this informative article, we'll explain what popunder ads are, the way they work, their advantages, and best practices for using them inside your marketing strategy. What Are Popunder Ads? Popunder ads really are a type of display ad that opens in a very new browser window or tab behind the active window. Unlike popup ads, which immediately grab the person’s attention by appearing on top of the current page, popunder ads remain hidden before the user closes or minimizes their primary browser window. This makes them less disruptive and allows users to focus on the ad when they're finished making use of their main activity. Because of these placement, popunder are likely to be considered being more user-friendly than popup ads. They don’t restrict the browsing experience, however provide advertisers with an opportunity to obtain message across. How Do Popunder Ads Work? Here’s a step-by-step breakdown of how popunder ads work: Triggering the Popunder Ad: When an individual visits an online site, the popunder ad is triggered by an action—such as simply clicking on a link, button, or form about the page. This can be done in the way that feels seamless, often minus the user realizing the ad has opened behind the primary window. Ad Opens in a New Tab or Window: Instead of appearing in addition to the current webpage (as being a popup would), the ad opens in the new tab or browser window behind the active session. Users will not likely immediately begin to see the popunder ad. User Engagement: Once the user finishes browsing and closes the active window, they'll notice the popunder ad without anyone's knowledge. Since the ad only appears after they’re carried out with their primary activity, it avoids interrupting the consumer experience. Click and Conversion: The popunder ad is designed to drive clicks and conversions. Once the person discovers it, they can engage with the ad by hitting it, leading them to the advertiser’s squeeze page or website. Popunder ads in many cases are used for getting visitors or traffic to specific offers, generating leads, or increasing website engagement. Why Use Popunder Ads? Popunder ads have several advantages that make them a fascinating option for advertisers: Less Intrusive User Experience Unlike popup ads, which immediately take over an individual’s screen, popunder ads stay in the shadows and don’t interrupt browsing. This can lead to a much more positive buyer experience and reduce ad fatigue. High Visibility Since the ad appears only after the consumer has finished their primary activity, they are more likely to have their full attention. Popunder ads can perform higher visibility simply because they remain open around the user’s device until actively closed. Better Click-Through Rates Many advertisers find that popunder ads generate higher click-through rates (CTR) than traditional display ads. Because they are seen at any given time when an individual is more relaxed rather than distracted by other content, they could drive more meaningful engagement. Lower Ad Blindness Popunder ads avoid ad blindness, which occurs users become acquainted with ignoring ads that are placed in predictable spots on the webpage. Since they appear inside a new window or tab, popunders stand out and so are more likely to capture user attention. Cost-Effective Advertising Popunder ads will often be less expensive than other types of display ads, such as native or video ads. They can supply a better roi (ROI) for advertisers looking to reach a broader audience without breaking the bank. Extended Time on Screen Unlike popup ads, that happen to be typically dismissed immediately, popunder ads remain open in the background before user decides to close them. This extends how long the ad is visible and increases the chances that the consumer will engage with it. Best Practices for Using Popunder Ads To take full advantage of popunder ads, think about these best practices: Target the Right Audience Use targeting features available through popunder ad networks to ensure your ads are proven to the right audience. Effective targeting can improve engagement rates and increase conversions. You can target according to user demographics, browsing behavior, location, or interests. Optimize Landing Pages Once users click on the popunder ad, they should be directed to a website landing page that matches the ad’s message and was created to convert. Ensure your website landing page is user-friendly, loads quickly, and includes clear calls to action (CTAs) that drive conversions. Focus on Ad Design Although popunder ads are less intrusive than popups, their design still plays a crucial role in engagement. Use compelling visuals, clear messaging, as well as a strong CTA to entice users to click on the ad. Make sure the ad content articles are aligned with the product or service being promoted. A/B Testing Test different ad designs, messaging, and targeting strategies to find the combination that work well best for your campaign. A/B testing helps identify what resonates using your audience and permits you to refine your ads for better performance. Ad Frequency Control Be conscious of how often your popunder ads are displayed to users. Overuse can result in annoyance, which might reduce the effectiveness of your campaign. Use frequency caps to regulate the number of times an individual sees your popunder ad inside a certain time period. Monitor Performance Metrics Keep a record of key performance indicators (KPIs), including click-through rates, sales, and bounce rates, to evaluate the success of the popunder ad campaigns. Use the data to make informed decisions about optimizations. Popular Popunder Ad Networks in 2024 If you’re trying to run popunder ad campaigns, here are some of the top networks that provide this format: PropellerAds PropellerAds is one of the most well-known ad networks for popunder ads. It offers global reach, advanced targeting, and detailed performance tracking. The platform is acceptable for both small businesses and large enterprises. Adsterra Adsterra can be a popular ad network offering popunder ads with a range of targeting options, including geo-targeting and device targeting. Adsterra is known for its anti-fraud system, ensuring high-quality traffic for advertisers. PopAds As the name suggests, PopAds focuses on popunder ads. It offers real-time bidding, advanced targeting options, and low minimum deposit requirements, making it ideal for advertisers with varying budgets. ExoClick ExoClick is a performance-based ad network that gives various ad formats, including popunders. It offers a person-friendly platform with real-time analytics and robust targeting features to ensure ad effectiveness. HilltopAds HilltopAds offers a variety of ad formats, including popunders. It provides advanced targeting, ad frequency control, plus a fraud detection system to be sure high-quality traffic and ROI. Pros and Cons of Popunder Ads Pros: Higher Visibility: Since the ad stays in the background until the user is finished with their main activity, it’s not as likely to be ignored. Less Intrusive: Popunder ads don’t interrupt the consumer’s browsing experience, making them more acceptable to numerous users. Cost-Effective: Popunder ads routinely have lower costs than other formats, which makes them a budget-friendly selection for many businesses. Longer Engagement: Popunder ads stay open before the user actively closes them, giving them more time get noticed. Cons: Potential for Ad Blockers: Some users install ad blockers that specifically target popups and popunder ads, decreasing the reach of these campaigns. Delayed Interaction: Since popunder ads are hidden prior to the user closes their main browser window, there’s often a delay in once the ad is viewed, which may affect immediate engagement. Negative Perception: While less intrusive than popups, quite a few users still view popunders negatively, especially if they may be not well-targeted. Conclusion Popunder ads give you a unique chance for advertisers to have interaction users in a less intrusive way. Their ability to stay in the background before the user is ready to activate gives them an advantage over other disruptive formats like popup ads. When used strategically, with proper targeting and optimization, popunder ads can generate high click-through rates, boost traffic, and lead to better conversions. As digital advertising will continue to evolve, popunder ads remain a priceless tool for marketers looking to drive results in a very cost-effective manner. By leveraging top popunder ad networks and following guidelines, businesses can incorporate this advertising format within their broader web marketing strategy with success.